Our Values

Kids, teens, and many adults in our community cannot drive. The current auto-centered design of our streets unfairly limits the mobility of these non-drivers, often trapping them in their homes or neighborhoods. A safe, low-stress active transportation network will set them free to participate in the daily life of the city -- giving them options to get themselves around town.

Life becomes much easier for families when kids, parents, and other non-drivers can get themselves where they need to go without a car. Parents and caretakers can spend less time chauffeuring and more time doing the things they enjoy, things that help strengthen our neighborhoods and build our community. 

Life becomes much easier for families when kids, parents, and other non-drivers can get themselves where they need to go without a car. Parents and caretakers can spend less time chauffeuring and more time doing the things they enjoy, things that help strengthen our neighborhoods and build our community. 

The City and County have passed climate emergency resolutions, committing to helping transition to greener transportation options. However, research shows that only about 2 -3 % of adults are willing to ride on roads like those in Santa Rosa. All but the most experienced cyclists feel unsafe or unwelcome on our roads. If the city is serious about meeting its climate goals, it must invest in friendlier streets.

The city of Santa Rosa and the County of Sonoma have engaged in a Vision Zero plan that seeks to address our high rates of traffic collisions, and related injuries and deaths. The most current research from traffic engineers shows that dedicated bicycle infrastructure and traffic calming measures are some of the most effective tools for making the roads safer for ALL USERS, including drivers.

Traveling by foot, bike, and other 'micro' transportation options allows for community-building and increased feelings of belonging. The AARP (American Association of Retired Persons) has compiled a helpful list of the 10 ways that better bicycle infrastructure benefits those who never get on their bikes at all, including reduced noise, cleaner air, a friendlier community vibe, and savings to taxpayers. A bikeable Santa Rosa is a livable Santa Rosa.